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BlackChampagne -- no longer new; improvement also in question.: BlizzCon?



Friday, July 22, 2005  

BlizzCon?


So Blizzard got the bright idea to host their own convention this year. They're calling it BlizzCon, and running it for two days, the weekend before Halloween. Here's the quick event run down:
BlizzCon 2005 will spotlight World of Warcraft, but will also feature hands-on gameplay of StarCraft: Ghost and other Blizzard games. Some of the activities at BlizzCon will include:
  • Q&A panels with the World of Warcraft and StarCraft: Ghost developers
  • Playing World of Warcraft Battlegrounds live with friends
  • 1st public hands-on gameplay of StarCraft: Ghost
  • BlizzCon Invitational Tournament, featuring top Warcraft III and StarCraft professional gamers from around the world
  • A separate LAN area stocked with PCs for your gaming pleasure
  • Contests for die-hard gamers to compete in for great loot
  • Custom BlizzCon merchandise and other Blizzard merchandise in the BlizzCon store
  • A blowout closing night concert featuring a to-be-announced band – more details to come!
To quote a commercial many of you are probably too young to remember, "Where's the beef?" If you're dying to meet some Blizzard employees (hope you like skinny 20-something white and Asian guys in jeans and black t-shirts) and can't get into E3, it's golden. And if you're dying to play WoW in front of other people, rather than just at home alone, it's golden. Otherwise, why?

To recap, you get to (distantly) watch a live version of a gaming magazine interview, watch other people play computer games you can play at home, play a game you already own in a LAN on a rental PC, wait in line to play two minutes of some small demo area in an upcoming X-Box game no one really cares about, and pay convention prices for merchandise sold by the company that's hosting the convention. For $120?!

I hope whoever thought this up gets a bonus and a bigger cubicle, since it's purely an act of genius. Blizzard is hoping to sell 4400 tickets "though Blizzard reserves the right to sell additional tickets in the future." and at $120 each that's $528,000, not counting the $20 a piece (at least) people will be dropping on merchandise.

The saddest part is that I'm considering going, and would actually want to go, if they were doing anything with Diablo, and if everyone I knew from Blizzard North hadn't quit over the past two years. It would be fun to chat with some of those guys, but they're all gone now, though I think a few of the guys I used to know who worked on Battle.net are still around, in Irvine. It's even sadder when you consider that the last time I went to E3, 3 years ago, I left in half an hour, and E3 is the biggest electronic entertainment show on earth. This BlizzCon is basically Blizzard's E3 display, with a LAN area tacked on and an interview panel or two.

I bring this all up since I got an email from D2 site co-worker (sort of, it's not like we interact more than every other month at this point) Elly, who asked me if I wanted to go and report on it for her WoW site and Loaded Inc. She'll even pay the ticket price, though I'd hope a comp ticket for media could be arranged, given the long relationship her websites have with Blizzard Entertainment.

I don't much want to go since I don't play World of Warcraft and any Diablo II presence there will be minimal (understandable, given that the game is 6 years old). The hope is that they'll announce and show something about Diablo III there, but they've given no hints of that, and as slowly as they make games I wouldn't expect that announcement anytime soon. One might also hope that they'll announce some more cool stuff between now and October, but the problem is that they're only selling tickets online, with no refunds and no options for reselling them, and they're not even selling them at the door (or so they say now, as they try to sell them for full price in advance). So you've got to commit to it well in advance, and then hope for the best.

I may still go, (though I'll take a book and leftover cell phone minutes) but only because Anaheim is about 100 miles from San Diego, and I could visit my parents before or after the show. I also know a couple of people I could stay overnight with in LA, so I wouldn't need to lay out cash for the hotel. I'd still have to get there though, and while it's just 100 miles from San Diego, it's 400 miles from here. So if I go I'll probably fly down to SD, stay a couple of days, borrow a car from mom or dad and drive up to Anaheim, then go back down to SD and fly home a couple of days later. Meaning that the little two day convention for games I don't care about would swallow a week of my life. *sigh*
Comments:

They -must- be announcing a game though right?

I mean how could they possibly not? The biggest collection of Blizzard fans in one place ever, and they -don't- announce a new game? The stuff you listed certainly isn't worth $120 seeing. Not that a new game announcement would be either (not like you can't see it on the net). Be good if they announced it and had a small playable demo, but given Blizzard's style, I doubt that.

I mean, didn't they always announce games at ECTS? Not sure about WoW, but they did with War3, right? That's in September, so perhaps they're keeping their time-frame the same but moving it to US from the EU to keep the costs down (and no longer going to ECTS), and then blowing it into a massive show and raking in the cash while they're at it?

Looking at the development cycle of WoW, it's entirely possible that that brief game skeleton you saw when you last went to BlizzN will have grown enough to be announced in Oct?


 

It's a reasonable bet on the timeline, and since ECTS seems to have pretty well vanished as an important gaming event. Bliz is also way overdue to announce something new (they had half their team working on project X as soon as they finished D2, and then everyone else went on to that and project Y once D2X was out, and that was back in 2001) from Blizzard North, though it obviously set them back a long way when virtually everyone who made D2 quit.

They also avoided announcing stuff at E3 since everyone announces there (witness this year's musical announcement dates as Sony and MS kept moving up the date for their next generation console announcement). So ECTS is gone, and they want to announce something new in the fall... why not hold their own event to do it at?

I do wonder why they aren't teasing that though, even if it was just "and a special announcement!" or something like that, on their bullet points page. Just to give us rumor mongers something to work with.

"...it's entirely possible that that brief game skeleton you saw when you last went to BlizzN will have grown enough to be announced in Oct?"

Perhaps, even on Bliz's never-hurried time frame. The somewhat fleshed out skeleton we saw 2 years ago wasn't D3 though...


 

Elly tells me that there's a big gaming trade show in Germany next month, and that rumors are Bliz will announce a new title there, in their tradition of announcing new stuff in the fall in Europe. If they do pop out something new they'll obviously have it (Diablo 3 or whatever) at BlizzCon also. Which still wouldn't make it worth $60 a day.

Blizz is also still practicing their complete "you're going to cover it anyway" ingratitude towards fansites, and not offering free passes to those who do the most for them for free, while you know Gamespot and Gamespy and other general info gaming sites that will throw in a paragraph about their convention have all the free passes they want.


 

Yeah, I know it's not D3, but it's still -something-. I doubt they'd make an RTS up at BlizzN, and I'd be interested in any kind of RPG they did, so it's all good in my books.

Although Hellgate: London is supposed to be released at like the end of this year or start of next, so that'll keep me busy for a while hopefully.


As for the "and a special announcement!" thing, perhaps they're not quite sure how much they're going to have ready yet, and don't want to bill it as something big when it might only be something small (say, not getting their playable demo finished in time or something). It -does- say more details to come, you'll note.

Wonder if any Flagshippers or Castaways will drop by the show? Might be too much animosity around though.


 

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