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BlackChampagne -- no longer new; improvement also in question.: World Cup Madness



Sunday, July 02, 2006  

World Cup Madness


The subject's been beaten to death by now, but it's still true... Americans just do notcare about soccer.
Despite a doubling of television ratings for the first-round matches this month, before the U.S. squad failed miserably, soccer still ranks below televised poker tournaments in a land where baseball, basketball and American football rule.

ABC-TV's average rating of 2.5 for the first eight matches it aired represents barely 8 million viewers in a nation of just under 300 million. Only 3.9 million Americans watched the 2002 World Cup final, which had an audience of 1.1 billion worldwide.

By comparison, nearly 91 million viewers watched this year's Super Bowl, the glitzy climax to the season for North America's home-grown form of football. Nearly 39 million watched the Academy Awards, Hollywood's big night, in March and 36 million tuned in for May's finale of "American Idol," a television talent show.

On ABC's sports cable network, ESPN, which presumably attracts more serious sports fans, the World Cup has had few viewers, averaging around 1.75 million on channels that reach 91 million homes.

No surprise, then, that a poll by the Global Market Insite (GMI) market research service found that only 11 percent of Americans surveyed were "definitely" interested in the World Cup, compared with 45 percent of respondents world-wide.
The thing that always puzzles me about the ratings is the fact that the US has huge immigrant populations, and I'd assume many of the recent arrivals from Mexico and Europe and Africa are big soccer fans. So why aren't they watching? I guess the Hispanic people are probably watching it on Univision, for the good Spanish language announcers, but what about everyone else?

At any rate, no, no one in the US really cares about the World Cup. Soccer (as we call it over here) is a sport that kids play in leagues, but that is largely abandoned by high school, when the more talented athletes switch over to playing baseball or basketball or football full time, since those are the sports adults in the US follow, and the ones that you can get a college scholarship with and dream about a lucrative pro career in. I'm sure there are American soccer players making good money playing the sport, but if so they're overseas and well out of the national media spotlight.

I was talking about sports popularity with a friend in Scotland last week, and trying to figure why soccer has never caught on at an adult, professional level here. Americans are band wagoners when it comes to sports, and we'll get interested if American athletes are winning; hence the Summer Olympics are huge and the Winter are much less so. A few years ago when the US women won the Women's World Cup in the US, it was huge news and got big ratings, and if the US Men ever managed to get out of the first round their games would get good ratings too. Unfortunately for this year, the US Men laid an egg (as basically every casual sports fan in the US expected them to), and with most of the games from Germany on around 7am US time, that's certainly not helping the ratings either.

On a more basic level, I think the problem with soccer for US fans is the lack of individual matchups. Soccer is too much of a team sport, where everyone has to work together to create one of the all-too-infrequent scoring opportunities. There are breakaways and moments of excitement, but soccer is too much a pack of little guys roaming around in free space. Besides the lack of scoring in soccer, Americans seem to prefer one on one matchups at crucial moments in the game. We want the quarterback throwing to the wide receiver, or the running back dancing through the defense, or Kobe cutting through the paint for a dunk, or the batter vs. the pitcher with the game on the line. The essential fluidness and sharing and organic nature of soccer makes it very different than the most popular US sports, and defies our current obsession with celebrity and individuality. You might go a half or an entire game without seeing your favorite soccer player do anything other than pass the ball to his teammates, and that's just not the way to sell tickets in the US.

On a personal level, I'm as guilty as everyone else. I've not seen any of the World Cup, aside from some highlights during my infrequent ESPN viewing, and I'm not really following it, other than glancing at the scores when they're on the main page of espn.com and other major sports sites. I might watch the final game, or at least some of it, but since I have no idea when it's on and suspect it'll be shown at around 6am my time, you guys probably shouldn't plan on hitting up this blog the evening after the game in expectation of my big World Cup write up.

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But what really doesn't make sense is that hockey continues to have a large US viewership. If you ask most people who are hockey fans, they would tell you that it is by far the most exciting major sport to watch, despite the fact that it just looks like a bunch of guys doing laps on the ice. 1-0 is not an uncommon score in hockey, and that lack of action can keep people glued to their seats in eager anticipation. Perhaps all they need to do to build interest in the world cup is broadcast it on tape delay, to show it in primetime, then maybe replay it 15% faster. I'm sure that the body checks and fighting don't factor into it at all, since admitting that would be admitting that the US is far more concerned with violence than a good competition, and that is just silly.


 

I just don't think that the television polls get enough of the hispanic viewing audience to make a difference in the polls. They also haven't properly calculated people who Tivo any show and I wonder if people in bars count.

US likes scoring and even amongst the sports that Americans do like, they've been modified over the years to create more scoring, because Americans don't like waiting 60 minutes for a goal.

The irony is, is that with such low scoring in soccer, that Americans just don't fathom how significant one goal is in soccer at least until the announcer screams GOOOOOOOOOOAAAAAAAALLLLLLLL! for an eternity.


 

I was actually going to mention hockey, in terms of it being soccer-like and no longer watched in the US. True, they had a year off with the lock out and financial ruin, and this year's TV contract was a joke, on the Outdoor Life Network, but you know the 7 game stanley cup finals had fewer viewers than just about everything? They were doing less than a million viewers a game, which is even less than the world cup prelim matches got, less than women's college softball, etc.

Theoretically though, hockey seems more suited to American sports tastes, with a much smaller rink keeping the action more concentrated, lots more goals or at least lots more scoring opportunities, and fewer players = more superstars in the action.

The problem for hockey is visuals. It's just too damn hard to see the puck on TV. That and I think the fact that most of the best players now have names like Kalachinkovoz is keeping casual fans from getting or keeping their interest in hockey these days.


 

Seems pretty simple: Americans don't watch soccer because American television doesn't broadcast much soccer, and the reason American television doesn't broadcast much soccer is because there aren't any convenient time-outs to stuff commercials into. (Ironically, the very lack of time-outs is why I can sit through a whole soccer-game, as opposed to the innumerable chances to forget what I was even watching during an intermission...)


 

Well, all the world cup games were on espn or espn2 this time, same as all the major US sports. Of course the world cup games were on at like 5am, which isn't exactly prime time... on the other hand, in that time slot they're competing with traffic reports and situp machine infomercials, so they have all the live viewers to themselves.

Soccer's got good and bad points in the no-breaks style too. It's great to watch in the background, sort of like an aquarium. It's soothing and sort of melodic, and on the off chance that anything actually happens the announcers and the roar of the crowd alert you to look up. I recall enjoying that sopoforic drone quite a few times back in 2000, but I think the games were on late night then, rather than early morning, so the games must have been on at a different time. Wasn't it in Korea last time?

The bad thing about soccer is that my prefered sports viewing technique; recording and fast forwarding, is useless, since you can't skip over commercials and stoppages in play. You could try, and speed things up a bit, but most of the scoring opportunities happen very quickly; a steal, a turn over, a long pass, etc and by the time you saw that and hit play, it would be over and you'd have to rewind, ruining your watching rhythm. Maybe a DVR with 5 or 10 sec advance would work okay?


 

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