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BlackChampagne -- no longer new; improvement also in question.: Why People Hate Commercials



Sunday, April 08, 2007  

Why People Hate Commercials


So I'm viewing a blog, and I idly click on an ad just to support the site, since that's how the Internet works. It opens in a new tab (since I have new window links set to do that) and I continue reading the page I was on until hear a video start playing. I then click over to see what the hell I opened, and it's an ad... for a Mini Cooper. I'm confused, since I thought it was for a TV show, until I look more closely and see that yes, it's an ad for some comedy on ABC I'll never hear of again... and that when you open up their page, which exists solely to promote their crappy sitcom, you spend your first thirty seconds watching an ad for a car.

Given the attention span of the average Internet surfer, is this a bright idea? I can understand ads on websites people visit intentionally, since you're going there on purpose and have been conditioned to tolerate the ad that gets between you and the content. But ads on a promo site for a summer replacement TV show? Ads that play before anything actually promoting the show plays? Way to squeeze those pennies, Disney.

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